Let's work together
Your brand has a story — let's harness it together.
From established global brands to small entrepreneurial teams, I've spent over 10 years helping companies develop and execute impactful digital marketing and brand strategies, campaigns, and programs to connect and engage customers.
From awareness to advocacy, let's build an authentic, impactful online presence.
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about Me
Award-winning marketer with 10+ years experience and a deep expertise in social media and brand strategy. Passionate about merging creativity, data, and customer insights to create high-impact strategies.
Excited by challenges, driven by curiosity and collaboration.
When I'm not working, I'm probably hiking with my dog, reading a good book, watching bad TV, or creating chaos (and order) in my garden.
KEY SKILLS
Social Media Strategy & Execution – Develop, manage, and execute paid and organic strategies to drive growth, engagement, and brand reputation for a wide range of businesses and industries, from startups to global brands.
Campaign Development & Execution – Execute paid and organic marketing campaigns to drive measurable impact.
Content Strategy & Production – Lead content creation and produce content optimized for digital platforms, including copywriting, video and podcast production, visual asset production, and repurposing long-form content. Proven ability to research and distill complex, highly regulated topics into compelling B2B and B2C content.
Customer Engagement – Leverage and optimize community management, social listening and reputation insights, and strategic content programs to drive improved customer experience, advocacy and trust online.
Influencer & Advocacy Programs – Identify and manage influencers and customer advocates as content creators to produce high-performing brand content.
Reputation & Crisis Management – Use listening and develop resources to proactively mitigate risks, and rapidly develop frameworks to minimize impact during crises.
Analytics & Performance Reporting – Deliver data-driven insights to optimize strategy and inform leadership decisions, including KPI tracking, report/dashboard building, social analytics and intelligence, competitive analysis, and more.
Cross-Functional Communications – Lead integrated communications and campaigns and provide frameworks and resources to enhance efficiency, compliance, and brand consistency.
EXPERIENCE
Brand Social Media Program Manager
Banfield Pet Hospitals / Mars, Inc.
2020-2025
Led the social media program and brand strategy for Banfield Pet Hospitals, a division of Mars Inc. (a Fortune 100 company) with $1B+ annual revenue and 1.1K+ hospitals across the U.S.A.
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Led end-to-end social media strategy, driving engagement across B2B and B2C audiences while aligning with corporate brand objectives.
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Developed paid and organic campaigns to drive business goals, including brand awareness campaign that drove +353% audience growth in 12 months.
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Researched and adapted complex technical medical topics into content optimized for social search and SEO, ensuring accuracy and compliance with strict regulatory requirements.
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Oversaw agencies, influencers, and internal resourcing to deliver strategy and creative needs; including $1M+ budget, creative briefs and strategies, cross-functional plans, and project management.
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Planned and executed compelling content across multiple formats—short and long-form video, copywriting, audio/podcasts, polls, and interactive media.
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Launched an award-winning branded podcast, exceeding ROI expectations by 200% and increasing brand engagement.
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Spearheaded cross-functional collaboration to optimize social reputation, improving positive brand sentiment by 191% YoY.
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Managed social media monitoring and reporting, staying ahead of trends and algorithm updates to optimize performance and delivering regular reports to leadership.
Social Media Manager
Mercy Corps
2018-Present
Led the global social media program, managing content production, community engagement, campaigns, reporting, and program strategy across platforms.
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Managed and executed brand campaigns, content production, and program strategy across social media platforms, organically growing followers +23% and +60-90% engagement across platforms.
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Adapted long-form content (blogs, research, videos) into high-impact social graphics and video content; and oversaw team of writers to produce and publish social media content, ensuring alignment with brand standards, cross-channel calendars, and marketing goals.
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Developed and executed crisis communication plans, building brand trust and awareness during high-profile events.
Freelance Digital Marketing
Ongoing
Developed and executed clients’ B2B and B2C digital marketing strategies, with a focus on social media strategy, email and direct response campaigns, and web content.
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Created content tailored to industry audiences and business goals, including product marketing, press releases, paid media, email, web and social media content.
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Collaborated with clients to ensure technical content met industry standards and delivered value to target audiences.
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Provided consultation and on-call support as-needed.
Digital Marketing Coordinator; Manager
Medical Teams International
2015-2018
Supported and managed digital marketing operations across multiple platforms and marketing tools, including email, web, blog, display advertising, and organic and paid social media.
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Developed content for web and email marketing campaigns, optimizing for SEO to enhance visibility and engagement; increasing leads +28% and traffic +12% YOY.
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Traveled internationally to Uganda to identify and capture compelling content for marketing materials, working closely with operations to coordinate timelines and resource needs.
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Spent 12 months as interim manager, earning promotion and overseeing migration of consumer-facing website and content management system.
Writer; Writing Coach & Editor
Mercy Corps
2014-15
Published weekly articles and supporting social content to drive awareness in Mercy Corps’ global development programs; with features republished by major outlets.
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Rapidly researched and distilled complex topics into clear, engaging content on emerging technologies, industry trends, and innovation.
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Earned promotion to writing coach, providing a streamlined transition and content editing and operations support.
Education + AWards
B.B.A. Global Business, Marketing Concentration
University of Portland
2011-15
Graduated Cum Laude. Double-minor in Entrepreneurship and Innovation Management / Spanish
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Completed 12-month Entrepreneur Scholars program, a competitive training program that included developing and pitching innovative business concepts; completing market validation, financial projections, and business plans; and conducting global market research and networking.
2023 AVA Digital Award
Earned Gold
International competition for excellence in digital creativity, branding, and strategy. Earned gold for producing Not Just Fluff podcast for Banfield Pet Hospital, which placed top in Apple U.S. podcast charts and drove 200%+ expected ROI in its first season.
Certifications
Google Analytics Certified
Meta Blueprint Certified
Customer Success Foundations Professional Certificate (ChurnZero)
Leading Responsible AI in Organizations Professional Certificate (E.M. Adams)