top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Campaign + Production: After Party! Production
Project type
Campaign | Video production
Date
2021
Full video series
Role
Project Manager | Campaign Lead | Creative Direction
Led and managed Banfield's Gen Z growth strategy, growing our Gen Z/Y target audience +353% YOY. One highlight of the campaign was After Party, an influencer-studded video series celebrating the fun, quirky moments of pet parenthood. Through owned, earned, and paid media, the series drove 50+ million impressions - and provided a springboard for ongoing cultivation through organic and targeted paid media, fueling audience growth.
bottom of page