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#BanfieldBFF: Advocacy UGC series
Project type
Social Campaign
Date
2023-2024
Role
Strategist | Project Manager | Copywriter
Original illustrated content series designed to incentivize advocacy and build positive brand awareness. Rewards clients who tag Banfield in "pet selfies" at the vet with a custom pet portrait from their post. Extremely efficient production and delivered consistently strong performance.
Goal: Drive positive awareness and advocacy.
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