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Campaign: Diversity in Veterinary Medicine (Black History Month)
Project type
Social Media Campaign
Date
February 2021
Location
Meta, In-hospital
Role
Campaign Owner | Strategist | Creative Direction
Driven by the lack of diversity in veterinary medicine, this campaign focused on the accomplishments of Black veterinary leaders (PAST), current Black veterinary doctors and techs (PRESENT), and investments by Banfield to encourage more diverse students to join the veterinary field (FUTURE). Campaign included video spotlights of Banfield associates, educational social media posts and in-hospital stickers about Black veterinary trailblazers, and more.
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